With the number of people accessing the internet increasing globally, the number is still expected to rise in the coming years. Not just the number of people but also internet consumption has increased drastically in the last decades, thanks to Smartphones and affordable internet costs.
Right from searching about the nearby tourist place to booking a hotel, from researching insurance to buying one online, consumers are doing it all ONLINE. Why? It is pretty simple. The information is accessible to everyone, anywhere, anytime.
Does this mean offline marketing is not as effective as it used to be? Or is this the transition of consumer behaviour that has happened due to digitalisation?
The answer is pretty simple. The consumer has evolved. The way information is made available at the consumer’s fingertip has created a tremendous impact on buying behaviour.
When all of this is happening, brands have started investing in improving their digital presence. SEO, Content Marketing, Paid Media, and Social Media are some of the strategies which the brands deployed to make sure the brand is present wherever the consumers are engaging with the content.
With every new media that is getting launched in the digital ecosystem, the brands are diversifying their media spending to increase online visibility and presence across each of the media where the potential consumer might be present. This has also helped media owners and publishers to maximise their revenue by selling the ad slots.
With the rapid growth in digital marketing, the demand for digital skills is bound to increase. The job profiles that never existed a year ago are getting filled immediately. The ever-changing nature of online marketing makes it one of the most dynamic professions in the world. Google, YouTube, Instagram, Facebook, Twitter, Amazon and LinkedIn have already captured the market share of online marketing.
In the upcoming articles, I will continue writing about digital marketing concepts, techniques and tools.