When you read #MakeTheTrip campaign by MakeMyTrip for the first time, I was taken aback by seeing the tagline. When I saw the video, I realised that the brand is not promoting a tour everyone would expect, rather it is asking people to make the trip to the nearest Vaccination Centre. Instead of promoting trips and travel stories, it is amazing to see how smartly the brand has integrated its communication as per the changing times.
#MakeTheTrip campaign by MakeMyTrip
The video focuses on kids bringing everyone’s attention towards making the special trip happen. In an attempt to convince adults to take the trip, kids promise to do everything. In the end, the brand asks consumers to #MakeTheTrip to a Vaccination Centre to protect themselves and their loved ones.
With things opening up after the second wave of the virus, the travel demand is growing. The brand has done a remarkable job by spreading a message about the importance of vaccination not just for you but for your loved ones too. There is still a fear of COVID-19 vaccines and such initiatives by brands are necessary at this time.
As a follow-up to this campaign, the brand has launched 3 short videos which talk about special offers to all vaccinated travelers. To avail special travel offers and value adds on bookings, vaccination certificate needs to be shown at the time of hotel check-in.
So, listen to the little ones and #MakeTheTrip to the Vaccination Centre
MakeMyTrip is an Indian Multinational Online Travel Agency based out of India. The company was founded by Deep Kalra to cater to the Overseas Indian Community for the smooth travel from USA to India in 2000.