#TheRightStep Campaign by HDFC Life encourages every individual to take The Right Step
HDFC Life launched a series of videos to motivate people to make a difference in these difficult times of pandemic. The campaign showcases everyday moments which focus on how people from all walks of life are contributing towards fighting the pandemic in their capacity.
While India is fighting to overcome the pandemic, the morale of everyone was at a low. People expect brands to be compassionate, show empathy and spread positivity. This sentiment coupled with the brand’s philosophy of ‘Sar Utha Ke Jiyo’, HDFC Life conveyed the same through the stories that showcased how individuals are living life with pride.
Through quick actions in short videos of the #TheRightStep Campaign by HDFC Life, the brand recognised everyday heroes around us while also encouraging the audience to follow in their footsteps and focus on the ‘right’ thing in these critical times.
The videos are as follows:
- Every small gesture counts! Take #TheRightStep and do your bit as a responsible citizen! See how the senior of the Patil family takes #TheRightStep in this global crisis by educating those around him about masks and helping them be protected.
2. #TheRightStep can be taken in many ways in a time of need, be it helping someone with their COVID recovery. See how the son of the Patil family takes #TheRightStep in this global crisis by being a proud donor.
3. #TheRightStep is helping one another in anyway possible. Lend a hand to those around you, be it booking a vaccination appointment for a loved one or donating blood at a hospital to those in need.
4. Let’s stand together to fight this pandemic. Take #TheRightStep by helping the ones in need through these tough times. See how Mr. Patil, a police officer, takes #TheRightStep in this global crisis by being a COVID relief warrior and helping those around him.
5. You can stay at home and help others out! #TheRightStep is just a step in the right direction – and a helpful one. See how Mrs. Patil takes #TheRightStep in this global crisis by educating people about proning techniques to help with COVID recovery.
6. Take #TheRightStep, book vaccination slots for those who help you out everyday! See how Mrs. Patil takes #TheRightStep in this global crisis by booking a vaccination appointment for her cook and giving her some time off for the same.
Video Source: YouTube Channel of HDFC Life