#WeWillTakeOffAgain Campaign by Goibibo applauds the efforts of the youth in fighting the pandemic. In this campaign, Anupam Kher addresses Gen Z telling them that we are not alone. We are fighters. We will get through this and we should keep going because #WeWillTakeOffAgain.
The people around us are working tirelessly for all kinds of things, from sharing stories to sharing beds. When the nation is sinking due to the second wave of COVID-19, the Gen Zs are working hard to sustain the ship. As the virus affected millions across the country, the youth stepped up as frontline warriors to serve and support those affected directly or indirectly by the virus.
#WeWillTakeOffAgain Campaign by Goibibo
To re-spark confidence in the youth, rekindle their fighting spirit, the brand launched a Campaign We Will Take Off Again featuring Anupam Kher. Through this campaign, the brand applauds the collective efforts and contributions of youth and delivers a message of hope that the tough time shall pass soon and the youth will fly to new heights again.
Goibibo Says Hey, fighters! It’s time to celebrate with each other. Let’s applaud our very own personal support system: our friends, family, acquaintances, or even strangers who stepped up and helped us during these turbulent times. So go on, reach out to those champs who answered your late-night calls, bugged you to only check how you were doing and became a personal messenger for all your needs. Tell them all that you are thankful for.
About the Brand
Goibibo is India’s leading online travel booking brand providing a range of choice for hotels, flights, trains, bus and cars for travellers. In the past, the brand has worked with other celebrities including the likes of Deepika Padukone and Vidya Balan.