Ever since I was a kid, I fought with my elder brother for a window seat while commuting in a car. The world amused me. As I grew up, in addition to moving cars and highrise skyscrapers, the thing that I kept noticing the most were the billboards. So Let us discuss what is Billboard Advertising and its benefits.
And I must say, some billboards can be very very interesting.
What is Billboard Advertising?
Billboard Advertising is the process of using billboards to market a company, its products, service or campaign. A billboard or hoarding is a large outdoor advertising structure typically placed in high-traffic areas such as alongside busy roads or highways to present large advertisements to passing pedestrians and drivers. As billboards reach consumers when they are outside of their homes, it is also categorised as Out-Of-Home (OOH) advertising. Billboard advertising is powerful to build brand awareness and attract customers.
Benefits of Billboard Advertising:
The billboard placement is selected depending on the location of the billboard, the circulation and total traffic in the area, and how many people are estimated to see your advertisement and their demographics.
- Your Brand gets noticed
People get out of their house. Maybe to go to the office, or to do their daily tasks and that is where the billboard comes into picture. Billboards are strategically placed in order to get maximum eyeballs.
- Always on
Traditional marketing channels such as TV, Radio get to play an ad a few times every day, but the billboard is always there till the campaign is on and it is always working. The repetitive exposure that the billboard offers tends to drive higher impact on the consumer.
- Build Brand Awareness
Billboard advertising allows you to effectively build brand awareness and broadcast your message about business or product or campaign to as many people as possible. As they are strategically placed in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.
Some of the Best Billboards:
- “Nose Hair Trimmer” by Saatchi & Saatchi Indonesia for Panasonic
- “Giant Chocolate Billboard” for Cadbury
- “Giant Egg” by Leo Burnett Chicago for McDonald’s
- “Disneyland” for Alaska Airlines
- “Upside Down Apartment” by Ubi Bene for IKEA.
Image Source: Billboard Advertising by Canva
Also Read: #TheRightStep Campaign by HDFC Life encourages every individual to take The Right Step